In recent years, brand products in the food industry have been "blackened" -- everyone has begun to produce food with black appearance simultaneously. The reason why brands are willing to launch black products at first is mainly to create a sense of contrast, stimulate consumers ‘ purchase desire by subverting consumers 'original cognition of brand products, form a network communication effect and deepen consumers' impression of the brand.

Black to the extreme is the tide

In fact, in the buyer's market where the supply of products exceeds the demand, it is difficult for consumers to choose among tens of thousands of products, but products full of contrast can jump out and attract attention.

The concept of "black" emerges endlessly in and out the industry. People no longer regard black as the enemy of appetite, but begin to play its cool and sweet visual potential. In addition, many products in other food fields also appear with cool black tone and mulberry strawberry flavor combination as the main elements, such as cool black mulberry cake, which is not only a new trend in design, but also a new trend in taste of the industry.

Break aesthetic fatigue

The last stage of the food fad stays in the cure system, small fresh theme, part of the consumer has been immune to this. The emergence of black, like a cup of American style coffee after eating dessert, degrease and relieve fatigue, is particularly eye-catching in many colors. And the emergence of black food, tea, seize the consumer fatigue cycle, break the routine to mobilize the enthusiasm of consumers.

"If a cup of coffee is very dark, or a dish is very dark, once it appears, it will definitely attract the attention of the guests," explains the chef of a New York restaurant. The mysterious black is not common in the food world, and it is in sharp contrast to the pink and dreamlike tones. Some fans jokingly call it "a unique, gorgeous, eschatological dark aesthetics" and want to give it a try anyway.

Carbon black - new interpretations of food

 Carbon black is a natural food additive, used in food to enhance color and improve product texture. It has the characteristics of natural source, good stability and strong adsorption performance. The product quality standard "National Food Safety Standard Food Additives Carbon Black" (GB 28308-2012) stipulates the sensory, physical and chemical indicators, for reference as follows:

carbon black as a colorant has been included in the National Food Safety Standard For Food Additives Use (GB 2760).  More information about Carbon black or other colors of the food industry can be customized according to customer needs. For more natural pigments and related information, please call us or mail us:

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