The French color master, Mr. Roncolot, once stated, "On the premise of no cost increase, through altering the color design, it can bring about 15% to 30% added value to the product."

According to survey data from Emerald Insight, the color of food also plays a crucial role in consumers' decisions. More than 90% of consumers indicate that when purchasing a new food or beverage, they perceive the taste via the color and appearance before deciding whether to make the purchase. In summer, the vibrant colors of food and the rich hues of summer fruits perfectly resonate, providing an excellent opportunity for numerous food and beverage brands to showcase their offerings.

The Japanese color therapist and author, Mitsuko Mountain, once wrote in his book that orange food has the greatest ability to stimulate appetite, even when people are in a poor mood and have no desire to eat. The color orange always reminds people of the sun and fills them with energy. Orange food is like brilliant sunshine, rich in nutrition, bringing people health, happiness, and vitality. With the concept of natural and health gradually taking deep root in people's minds, brand owners and manufacturers have to leverage the "orange" health power for innovation and transformation. An increasing number of orange or yellow natural pigments are widely utilized in various food industry productions.

Natural carotene is a food additive extracted by solvent and refined from carrots, palm fruit oil, sweet potatoes, or other edible plants. Its main components are β-carotene, and it contains α-carotene, δ-carotene, zta-carotene, and other carotenoids. It is mainly reddish-brown to brown or orange to dark orange in the form of solid or liquid. The product quality standard "National Food Safety Standard for Food Additive Natural Carotene" (GB 31624) provides sensory and physical and chemical indicators. Specific reference is as follows:

The specific industry categories and usage of natural carotene please refer to the relevant provisions of the "GB2760 National Food Safety Standards for Food Additive Use", and it can be added appropriately according to production needs in most product categories. Specific categories can refer to Table A.2 of GB2760 for food additives that are used appropriately according to production needs. Specific reference is as follows:

More information about natural carotene or other colors in the food industry can be customized based on customer needs. For details, click the picture below to enter the Jinghao mini program to learn more: