This year, a tea beverage brand has undergone a complete style transformation. The overall color scheme of the brand has adopted the same orange tone as a certain luxury brand, emerging as one of the brands with the most significant visual alterations in the tea beverage industry. This also indicates that in the current highly competitive food and beverage sector, major food and beverage brands are placing greater emphasis on the creation and operation of brand value.

As autumn officially commences throughout the country, both the tea beverage and food industries have initiated the utilization of osmanthus as a gimmick, introducing eye-catching orange-yellow food and beverage products. Numerous brands have also adopted the concept of osmanthus, highlighting its connotation of prosperity, which aligns with the contemporary spiritual pursuits of young people. Consequently, following the popularity of "the first cup of milk tea in autumn", there have emerged "the first dessert in autumn", "the first bowl of sugar water in autumn", etc. With osmanthus, persimmon, and other autumn representative orange-yellow colors, they have taken the stage of the seasonal culinary offerings.

The orange-yellow natural pigments encompass: natural carotene, beta-carotene, turmeric, gardenia yellow, lutein, monascus yellow, carthamins yellow, and annatto extract, etc. All of them originate from plants in nature, thus being safer and posing no burden on the human body.

Among them, the specific application industry category and usage amount of natural carotene refer to the relevant stipulations in the "GB 2760 National Food Safety Standard for the Use of Food Additives". In most product categories, it can be added as per production requirements. Specific categories can be referred to the list of food categories excepted from the use of food additives as per production needs in Table A.2 of GB 2760:

Other orange-yellow natural pigments need to be added in strict accordance with the dosage standards. The specific application industry categories and usage amounts can be consulted by scanning the QR code on the following page:

During autumn, frozen beverages (food classification code: 03.0) remain popular as leisure food items. The orange-yellow natural pigments that can be utilized include natural carotene, beta-carotene, carthamins yellow, and turmeric, creating exclusive autumn visual appearances for flavors such as osmanthus, mango, and fresh orange.

In the beverage sector, the autumnal orange-yellow has also become one of the atmospheric matching colors, offering consumers a visual enjoyment of autumn fallen leaves and warm sunshine. In fruit and vegetable juice (pulp) beverages (food classification code: 14.02.03), the orange-yellow natural pigments that can be employed include lutein, natural carotene, beta-carotene, carthamins yellow, and gardenia yellow.

In baked foods (food classification code: 07.0), such as bread, cookies, and baked pastries, the common orange-yellow natural pigments include turmeric, lutein, beta-carotene, and natural carotene.

The market competition for frozen rice and flour products is intense. Therefore, many brand manufacturers have begun to adopt natural color systems to bestow innovative appearances on their pasta products. In frozen rice and flour products (food classification code: 06.08), the orange-yellow natural pigments that can be used include beta-carotene, lutein, and natural carotene.

There are more orange-yellow natural pigments suitable for various food production industries, which can be compounded

For more natural pigments and related information, please call us or mail us:

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