An e-commerce platform's big data analysis revealed a consumer investment market value chain: girls > children > young women > elderly people > pets > men. This clearly reflects the current consumer market characteristics, where women have become the dominant consumer force. Pink, traditionally associated with femininity and cuteness, has emerged as a highly appealing color in the "women dominate the world" consumption trend. As a result, the catering industry has embraced a pink aesthetic. Pink combines elements of femininity and cuteness, effectively targeting young, female, and cute-oriented consumer groups.

To achieve this girly pink hue in food, beet red natural pigment is an ideal choice.  

Beet red (also known as beetroot red) is a food additive derived from red beets through water extraction, followed by spraying and drying. It is soluble in water, slightly soluble in ethanol, and insoluble in anhydrous ethanol. The aqueous solution exhibits a red to reddish-purple color, with optimal stability at pH 3.0–7.0 (best stability at pH 4.0–5.0). Under alkaline conditions, it turns yellow. It demonstrates good staining properties but poor heat resistance, remaining stable below 80°C in acidic and neutral environments. The product standard "National Food Safety Standard for Food Additive Beet Red" (GB 1886.111-2015) stipulates sensory and physicochemical indicators for quality control.  

Due to its safe and natural coloring properties, beet red is widely used across various food production industries. It not only satisfies consumer preferences for natural ingredients but also enhances the visual appeal of food products, making it one of the indispensable natural pigments in the food industry. 

Beet red provides a natural red or pink hue to the beverage, appealing to consumers while aligning with the market trend for natural and healthy beverages.  

Beet red is suitable in the use of candies and baked goods requiring a pink coloration, such as soft candies, hard candies, macaroons, cakes, donuts, cookies, etc., particularly in children's food and holiday-themed products where it enjoys significant popularity. 

Beet red can be utilized in meat sausages (Food Classification Code: 08.03.06), Western ham (cured, smoked, steamed ham) (Food Classification Code: 08.03.04), and other products to enhance the color of meat products, replicating the traditional red appearance of meats and making them more visually appealing. 

Snack Foods, including jelly (Food Classification Code: 16.01) and Puffed Snacks (Food Classification Code: 16.06), frequently incorporate beet red to provide a natural pink tone, often used in strawberry-flavored, peach-flavored, or other pink-themed snacks. 

In the category of frozen desserts, Ice Cream (Food Classification Code: 03.01) and Flavored Ice (Food Classification Code: 03.03) may also utilize beet red, resulting in a more attractive pink-colored ice cream that appeals to consumers.

Specific industry categories and usage guidelines for beet red are outlined in the GB2760 National Food Safety Standard for Food Additive Use, allowing for appropriate adjustments based on production needs across most categories. For specific categories, please refer to Table A.2 below, which provides a list of food categories along with exceptions for food additives used in appropriate quantities for production purposes.

For diverse color requirements within different food processing industries, customized food application solutions and technical support can be provided based on customer’s specific food classification numbers.

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