is fundamental to people's lives. Rice and flour products have always been staples in the food market. According to data from Yingshang.com, since 2021, many rice and flour product brands have emerged and received substantial funding. Some brands have even completed two rounds of financing within a month. Competition in the rice and flour products market is fierce, with many brands offering undifferentiated products and similar positioning, making it challenging to establish high barriers.

How can rice and flour products stand out? Many food producers have upgraded both the appearance and consumption experience of their products by utilizing natural pigments.  

The natural pigments can be utilized in instant rice and flour products(Food Classification Number: 06.07) as following：

• Natural carotene,β-carotene, gardenia yellow, tumeric, annatto extract, carthamins yellow, monascus yellow.

  
  

• Carmine cochineal, paprika red, sorghum red, beet red

  
  

• Gardenia blue

  
  

Commonly seen packaged pumpkin ramen, egg and shrimp noodles, pasta, etc., typically present an orange-yellow hue. In food psychology, this color evokes warmth and energy, associating with sunshine, harvest, and health.  

In recent years, "beetroot pasta" has gained popularity in the light food circle. Its red color can be achieved using natural red pigments like beetroot red, catering to the demand for premium health-oriented products. 

The application of gardenia blue in instant rice and flour products has become a marvel for many food enthusiasts. Its unconventional visual experience appeals to young customers and promotes product differentiation. 

In frozen rice and flour products (Food Classification Number: 06.08), the following natural pigments can be used:  

• Natural carotene, β-carotene, lutein  

  
  

• Paprika red, sorghum red, beet red  

  
  

Red in frozen rice and flour products often symbolizes joy and enthusiasm. For instance, some brands' limited edition products for the Spring Festival, Valentine's Day, and other festivals feature a red image aligning with festive atmospheres.  

Orange frozen rice and flour products are also popular during different festivals. For example, the "Shi Shi Ru Yi" glutinous rice ball, which has become extremely popular in recent years, has become an internet-famous product in the New Year's goods market. Additionally, frozen dumplings and frozen pumpkin buns, presenting a soft light yellow or orange color, are among the healthy instant foods frequently repurchased by consumers.  

The natural colors and health attributes created by natural pigments are becoming the core competitiveness of the food processing and production industry. For specific industry categories and usage amounts of natural pigments, please refer to the official account menu bar search page of Zhuhai Jinghao Biological-tech Co., Ltd.